This Ramadan, Alserkal Avenue will host #ThisIsNotABuffet - a community-focused, pop-up iftar that celebrates togetherness and community spirit during the Holy Month. The event, which will take place every night from the beginning of Ramadan until Eid, will be held in a custom-designed warehouse in The Yard. In keeping with the spirit of Ramadan, Alserkal Avenue will donate 5% of the revenue generated to charity.

To emphasize the idea that iftar is about togetherness and reconnecting with friends and loved ones, Alserkal Avenue will also run an Instagram campaign — #TogetherAgain — to spread themessage that time spent with family and friends should be cherished. To bring the community together again, family-friendly activities will be held throughout the month. Visitors will be able to enjoy trivia nights, board games nights, and music nights featuring traditional Middle Eastern instruments.

A bespoke menu has been created by Elements, offering a delectable range of contemporary Arabic cuisine. Patrons will be able to choose from two- and five-course menus ranging from AED 90 to AED 210. For those looking to break their fast with snacks alone, a tapas menu will also be available starting from AED 12.

To book a table and for information on corporate discounts, call +971 56 499 3061 or email iftar@elements.catering.

For more information on community activities, visit www.alserkalavenue.ae, or use the following hashtags and handles on Facebook, Twitter and Instagram: #AlserkalAvenue, @AlserkalAvenue, #elementscatering, @elementscatering

EDITOR’S NOTES:

Alserkal Avenue

Alserkal Avenue is the region’s foremost arts and culture neighbourhood located in Al Quoz, Dubai. Since 2007, Alserkal Avenue has grown to become an essential platform for the development of homegrown artistic and cultural initiatives, supporting a vibrant community of contemporary art galleries and alternative art spaces, together with design, media and industrial studios. In 2015 Alserkal Avenue began introducing its own homegrown programme as an arts organisation, dedicated to encouraging new ideas, open dialogue and a more diverse and rich eco-system for art in the region. In 2016, Alserkal Avenue will launch its project space as well as additional art, design and creative concepts.

Elements

Elements is about stimulating your palate, evoking your senses, indulgence and being pampered. Through our combined 30 years of experience and knowledge, our desire is to provide clients with an attentive, personal and exhilarating dining journey. Our menus are inspired by influences connected to nature, respect for the seasons and traditions — all in the overall search for perfection.