Society Motors


Society Motors is the sole distributor for Piaggio automobiles in the United Arab Emirates. A venture by the well-reputed Ghaf Investments L.L.C, Society Motors offers you the entire range of light motor vehicles by the Piaggio Group including Ape, Aprilia, Vespa, Moto Guzzi and more. It brings us great pride to introduce Piaggio, Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in light motor vehicle sector in the dynamic automobile segment of the UAE. 

At Society Motors, we believe in going above and beyond the usual to give our customers exactly what they want. Thus, other than the standard variants offered by Piaggio we also customize vehicles to make them eco-friendly should this be a requirement of the customer. We believe that our vehicles will not only provide people of the UAE with a new way to commute but also help enrich their lives and businesses in a sustainable manner.

All our vehicles are a combination of world-class technology, matchless engineering and innovative design. Coupled with our extraordinary quality and service standards, customers can expect to receive superlative products and unmatched after-sales service from us. We are a team of passionate automobile enthusiasts who work tirelessly to ensure that you receive only the best when you choose Society Motors. 
It is our foremost priority that all our organization-wide processes are ethically-driven. We follow a transparent operations policy so that our customers are always updated about their purchases and vehicle service schedules.

Society Motors has the vision to establish the Piaggio brand as a mainstay in the UAE’s automobile sector through dedicated service, efficient operations and unparalleled quality. To achieve this vision in the near future, we have made it our continued mission to deliver the best vehicles and services to our customers while continuously improving our processes to achieve operational excellence. 
We hope to expand the market by discovering newer distribution and marketing channels. It is also our endeavor to cater to large-scale industrial and commercial clients to satisfy their vehicular fleet requirements.

When you purchase a Piaggio automobile from us, you become part of a global community and forge a lasting bond with our business. You are the center of our business universe and everything we do is focused around ensuring that you achieve customer delight and value for your money. With Society Motors, you can be rest assured that no stone will be left unturned in delivering an unparalleled quality of service.


    • Opening Hours 10AM-7PM Weekdays and Weekends
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