BLSSD is a contemporary, thought-provoking fashion label, born with a purpose and designed as a social enterprise that believes in the power of empathy, authenticity and above all true gratitude. Launched in 2015 by Lama Riachi, a cancer survivor who saw a need to create a fashion label that went beyond just aesthetics and image. A brand born to connect, with a strong voice & vision and most importantly gives back. A brand with a DNA of soulful, urban street luxe and a mission to make fashion that matters. Perfectly expressed through the label’s ‘PRET A GRATITUDE’ ethos. Today BLSSD is the only fashion label in the region dedicated to helping individuals whose lives have been touched by cancer.