CONCEPT IDEATION

CONCEPT IDEATION

We curate your brand’s journey by building on Alserkal’s extensive local, regional, and global cultural network. Our long-term and imaginative strategies consider your brand’s multi-dimensional layers, and tell your story through unique propositions, including bespoke cultural programming, knowledge exchange, and educational programmes.

Our concept ideation and holistic strategic propositions challenge conventional marketing, and allow your brand to engage with markets and build consumer loyalty in an original and alternative way. With our strong regional experience, we build strategic propositions in line with your brand that have relevance and impact on audiences across the GCC.

Alserkal conceptualises and supports your brand’s vision through:
• Art/design commissions
• Publishing
• Performances
• Panel discussions
• Exhibitions
• Workshops
• VIP experiences

Get in touch with us on events@alserkalavenue.ae