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The Alserkal family has created the Alserkal Pay It Forward Programme, an initiative which invites Alserkal Avenue community members to apply for a subsidy to support their lease commitment for one quarter, in return for a commitment to give back, support one another and our wider community in this most challenging time and 'pay it forward':
In efforts to support front line workers and those in need, INKED has been cooking and delivering well-balanced meals in collaboration with the Alserkal Avenue community, F&B partners, UAE Food Bank and Dubai Health Authority To keep this initiative going INKED are asking people and organisations to lend a helping hand by purchasing meals priced at AED25 each. For organisations wishing to support, please contact firstname.lastname@example.org. Help us help others by purchasing online at www.inked.ae
As a collective response, some of our contemporary art galleries and their artists, and creative concepts within Alserkal Avenue, have teamed up to contribute to this initiative:
Gallery Isabelle van den Eynde teamed up with Mohamed Kazem, and sold 4 drawings from his ‘Neighbours’ series of watercolour on paper, with 100% of profits going to INKED's initiative. Email email@example.com or DM @galleryivde on Instagram for enquiries.
Green Art Gallery sold 4 prints from Hera Buyuktascyian from her ‘Pillars’ series with 100% of proceeds going to the initiative. Email firstname.lastname@example.org or DM @greenartgallery on Instagram for enquiries.
Ayyam Gallery | Together with Iranian artist Afshin Pirhashemi's generosity, Ayyam Gallery will be donating 100% of the proceeds of four of the artist's limited edition prints towards INKED's initiative to feed front line workers and those in need. Please DM @ayyamgallery on Instagram or contact them on email@example.com for more info.
Wisdom Warehouse is going virtual! For every virtual class sold, one meal will be donated towards INKED’s intitative. Please visit http://www.wisdomwarehousedubai.com/ for more information.
KAVE are creating boxes made up of reusable fabric face masks and handmade soaps to be given to people in need in our wider community. KAVE has also pledged 10% of their total sales, and 100% of proceeds of abstract artist Rabab Tantawy's works to purchase meals for INKED's community kitchen Shop here.
Leila Heller Gallery teams up with Shahzad Hassan Ghazi as part of the Alserkal Pay It Forward programme. The artist’s work will be sold with 100% of the proceeds going towards INKED's initiative. You can email Leila@leilaheller.com for enquiries.
The Flip Side will be donating a percentage of their sales to the #AlserkalPayItForward programme during Ramadan.
#GPPArtistRelief Print Sale | In an effort to support and celebrate our local freelancing creative community here in the UAE, Gulf Photo Plus has launched an open call for images to be included as part of a COVID-19 Artist Relief Print Sale, with over 300 artists submitting to the call. Each image is available as an open edition 10x15" print, printed on archival-grade fine paper at GPP's printing lab. Each print is just 350 AED, including delivery to your home in the UAE. 70% of the proceeds of each sale will go directly to each artist, to help support them during them challenging times.
A group of makers within Alserkal Avenue has come together to design and manufacture cloth face masks to be provided to those in need. Special thanks to Italian Shoe Factory, ChiKa, Blssd, and The Happy Box.