Cheb Moha's video commentary shows the actions that occur in a person’s day that make up their daily routine.
The video is a collection of nine actions, each one of them representing a behaviour that is practised everyday, small rituals one undertakes in order to participate and exist within society. For example, brushing one’s hair, drinking water or applying make-up. These actions are all necessary for a person to be presentable, and they become second nature to the person carrying them out.
In this work, Cheb Moha views the tasks that we carry out everyday as a comment on how the Internet is used today, and how it has become necessary and expected to check emails, post a comment and upload photos, in much the same way that someone would take care of their appearance so that they are in tune with society.
Cheb Moha's biography: Cheb Moha is a photographer, stylist, poet and fashion designer, and is the creator of streetwear brand Shabab Almustaqbal. A self-described nomad, Cheb Moha was born in Iraq, grew up between Libya and Canada and now spends his time between Dubai, Kuwait and Muscat. He has done editorial shoots for Brownbook and lookbooks for streetwear brands including Vans, The Hundreds x AmongsT Few, Carhartt WIP and d3-based brand Arwa Al Banawi. His work has been featured in Vice iD, Vogue Arabia, Six Pillars, Khaleejesque, Dukkan Show, The Fader and Hypebeast and he has participated in exhibitions including Brighton Photo Fringe. Cheb Moha worked on the music video for A Tribe Called Red’s R.E.D. featuring Yasiin Bey, Narcy and Black Bear directed by Kevan Funk which won the Award for Best Director at Canada's Much Music Video Awards 2017.
Folio Digital Projects: Lifelike
Folio Digital Projects are a series of web-based artist commissions which live on the Alserkal Avenue website. This concept developed from a desire to work with and support, a new generation of artists who harness the language of social media and the Internet to explore the shifting nature of a post-Internet existence. The concept of the first series of FDP is Lifelike, a theme that opens up discussion on the Internet’s effects on our lives, our sense of reality, and the shift in the perception of images.