Established by Alserkal in 2008, Alserkal Avenue is a renowned cultural district of contemporary art galleries, non-profit organisations, and homegrown businesses in the Al Quoz industrial area of Dubai. Spread across 500,000 square feet, Alserkal Avenue is a vibrant community of visual and performing arts organisations, designers, and artisanal spaces that have become an essential platform for the development of the creative industries in the United Arab Emirates. As one of the region's foremost platforms for contemporary art, Alserkal Avenue provides cultural experiences for local, regional, and international audiences.
Alserkal Avenue features Concrete, a multi-disciplinary space conceptualised and programmed by Alserkal. Concrete was inaugurated in 2017 as the first building in the UAE to be completed by the Office for Metropolitan Architecture (OMA), founded by Rem Koolhaas. An adaptable venue, Concrete's ability to metamorphose to bring creative visions to life makes it suitable for international, museum-grade exhibitions as well as events across art, design, fashion and the performing arts.
Founded by Emirati businessman and patron, Abdelmonem Bin Eisa Alserkal, in 2007, Alserkal is a socially responsible cultural enterprise, which is deeply engaged with the arts locally, regionally, and internationally. Through Alserkal Avenue, Alserkal has cultivated a creative economy in Dubai, supporting cultural production and spearheading disruptive business models, including the OMA-designed Concrete.
(Videography by Ibrahim Qasim)